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A Complete Guide To Building Your Personal Brand

Updated: Jan 13, 2023



We interact with tens of hundreds of personal brands each day. Platforms like Tick tock and Instagram have been growing radically with the introduction of reels and the sophistication of social media algorithms. So whether you are trying to scale an Instagram account or a personal blog, this article will be the only guide you need to succeed.


But before we can cover the 'fun' part, we need to understand what a personal brand is in the first place. Even though you have an idea of what you're in for, I can guarantee that there is something that you overlooked, and that is fine because we will touch on that now.



What Is A 'Personal Brand'?

A personal brand is your way of expressing yourself and what you stand for. It’s how you present yourself to the world. In our case, it's entirely online, making it much easier because it can be done all in one spot.


I love how the author and successful marketing consultant John Jantsch summarized this idea.


"Personal branding is the art of becoming knowable, likable, and trustable." -John Jantsch

As John emphasized, personal branding is all about becoming knowable, likable, and trustable by your audience. It is essential to create content that not just looks good to you but is engaging and resonates with your audience.


Just think of the last time you dressed up for an event. You wore a specific outfit to display a desired image of yourself you had. That time you checked how many likes your post got to see if you were trending. Or, in my case, citing a successful individual in my blog to build trust with you, my reader.


Whether you agree or disagree with me, it is a fact that we all work to build an identity that resonates with how we want people to look at us. As a human, you are constantly forming your 'brand' with the decisions you make, the people you hang out with, and the information you consume.




Why Should You Build A Personal Brand?

Although it's something I can advertise and encourage, it is something that you need to decide. Keeping it simple and straight to the point, I've narrowed the list down to three reasons!


Landing A Job - In 2018, CareerBuilder conducted a survey, that revealed 70% of employers research prospective candidates online before deciding to hire.


Building New Relationships - A personal brand will create new opportunities to meet and work with amazing people you would have never met otherwise.

Selling To Your Audience - It allows you to promote your or someone else's business/product. Whether that is sponsorship or a course you offer, it makes you stand out from the crowd by adding an aspect of trust and personality that cannot be replicated with a traditional ad.


Plus, there is no reason not to build a personal brand on the internet! It's completely free and has so many potential benefits. The worst that can happen is no one will be interested, in that case, you can stop. And if you follow the tactics and tips I give, there is no way you will fail.


"If people like you they will listen to you, but if they trust you, they’ll do business with you." - Zig Ziglar

Building a personal brand can be fun because it is an opportunity to connect with people, learn new skills, and broaden your horizons as a human. Not only does having a personal brand give you a platform to express yourself, but it also allows you to create meaningful connections with others who share similar interests and help those struggling with something you can help with!




Where Do You Start?

It seems like you've been reading my article for some time now and still haven't left - I guess I have you hooked! You're probably wondering, what's the first step?


As weird as it may seem, you might not be ready to start. Before you get mad at me and close this article, let me explain... I've created a little sub-section for those still figuring out what they want their brand to be, so if that's you, keep reading because this is a vital step before you can start anything! (If you've got it all figured out, feel free to skip ahead)




Deciding What Your Brand Is

Whether you’re an entrepreneur, a freelancer, or a content creator, having a well-defined personal brand can open up new opportunities, increase your reach and help you stand out from the competition. Here is my advice, along with some inspiration I've collected from others, to help you decide what it is you what to present yourself as.


"If you don’t give the market the story to talk about, they’ll define your brand’s story for you." - David Brier

Personality - Creating a personal brand is more than just being known, likable, and trustable; it's about expressing your unique personality. When building your brand, it's important to focus on the areas where you excel and bring something to the table that others don't. It could be your knowledge of a specific topic or a hobby you enjoy doing. Whatever you choose, make sure that is teachable and that there are people who would be interested.


Niche Down - It's important to niche down and focus on your 'unique skills', or as Ali Abdal calls it "Your unfair advantage". Identify the topics or areas in which you excel in! By narrowing down your focus, you can create a more consistent and refined message that will resonate with your intended audience.


Values - When building your brand, remain true to yourself and your values. Stand by what you preach. People will look up to you, and use your advice in living their own lives.


Trustworthiness - Your followers need to trust you before they can follow your direction, take advice, or buy something you’re selling. Developing trust doesn't happen overnight. It takes maintaining your integrity and being authentic with your audience. Backing up your claims will build trust and prove what you have to say is true - making your audience more likely to listen and agree with you!


If you take away one thing from this section, it's the value of concentrating on the areas where you excel and bringing something new to the table. It could be something you know very well or enthusiasm for something you want to learn. Niche down and focus on your unique skills to create a consistent topic you love talking about!


As David Frost says, "Don't aim for success if you want it; just do what you love and believe in, and it will come naturally.". When you enjoy what you do, it just comes naturally. This is something I can vouch for myself. This article was supposed to be just a simple google doc with resource links I wanted to share with my buddy. But because I love this topic, I went down the rabbit trail of pouring hours into this in-depth guide, all just because I enjoy talking about this!


I just couldn't leave out this quote... “Be yourself. Everyone else is already taken.” – Oscar Wilde




1. Know Your Audience

Knowing who you are trying to reach will help you craft a message and create content that resonates with them. Understanding who your audience is and what their; interests, needs, and goals are to provide you with valuable insight you will use in the following steps.


"If you don’t know what you want to achieve in your presentation, your audience never will.” – Harvey Diamond

Making it personal is hard. Researching the messages, content, and stories that resonate with your niche will make you relatable and reachable. Additionally, understanding the content they consume will allow you to focus on delivering a message that truly speaks to them and stands out from your competition.


Adam Erhart's video is a fantastic resource for those researching their audience. He does a great job of simplifying it so anyone can understand. Make sure to watch it on YouTube if this step is something you struggle with.




2. Expand Your Network

Networking is an essential component of building a personal brand. It allows you to connect with other professionals in your field, establish relationships, and share ideas and resources. Networking can also help you discover new opportunities for collaboration, speaking engagements, and other ways to showcase your expertise and grow your brand.


"Your network is your net worth." - Porter Gale

There are many ways to network and build professional relationships. You can attend industry events and conferences, join online groups and communities related to your field, and reach out to other professionals directly to introduce yourself and ask for advice or assistance.


Be proactive and deliberate in your networking efforts. Don't be afraid to initiate contact or ask for introductions. And when you do connect with someone, make sure to follow up and maintain the relationship over time. By building a network of professional contacts, you'll be better positioned to advance your career and achieve your personal branding goals.





3. Choose A Platform

Choosing the right platforms is crucial when building a personal brand. Different platforms have different strengths and appeal to different audiences, so it's important to consider which can help you reach your target audience and achieve your personal branding goals.


Here's a brief overview of some popular platforms and how they are used for building a personal brand:

  • Facebook: The most-used social media platform that allows you to create a personal profile or business page, share content, and connect with others. It can be a good platform for building a personal brand if your target audience is active on the platform and you want to share a mix of professional and personal content.

  • Instagram: A very visual platform that's particularly popular with younger users. It can be a good choice for personal branding if you're in a visually-driven field (such as fashion, design, or food) or you share more personal or behind-the-scenes content.

  • YouTube: A long-form video-sharing platform that can be a powerful tool for building a personal brand. It's especially useful if you want to showcase your expertise through video content, such as tutorials, interviews, or demonstrations.

  • Podcasting: A growing medium that allows you to share audio content. It can be a good choice for personal branding if you want to share longer-form content or engage with your audience through interviews or discussions.

  • Blogging: This can be a powerful way to share written content and establish yourself as an authority in your field. It's a good choice if you have a lot to say on a particular topic and want to share more in-depth content with your audience.

  • TikTok: TikTok is a short-form video platform that's particularly popular with younger users. It can be a good choice if you're looking to reach a larger audience or want to create more lighthearted or creative content.

Ultimately, the right platforms for you will depend on your goals, target audience, and the type of content you want to share. It's a good idea to experiment with a few different platforms and see which ones work best.




4. Produce Quality Content

It's important to focus on creating high-quality content when building a personal brand. Quality content helps establish your expertise and credibility, and it's more likely to be shared and engage your audience. By contrast, creating a lot of low-quality or "garbage" content can damage your reputation and hinder your branding efforts.


“Quality is never an accident; it is always the result of high intention, sincere effort, intelligent direction and skillful execution; it represents the wise choice of many alternatives.” - William A. Foster

To create quality content, it's important to put in the time and effort to research and craft well-written, informative, and engaging materials. This could include blog posts, videos, podcasts, or other types of media that showcase your skills and knowledge.


Finally, it's important to be authentic and genuine in your content. Your brand is an extension of your personality, so it's important to be true to yourself and avoid trying to be something you're not. By focusing on creating high-quality, authentic content, you'll be well on your way to building a strong personal brand.




5. Kill Perfectionism

Impostor syndrome is a common phenomenon where individuals doubt their accomplishments and feel like they are frauds, despite evidence to the contrary. It can be particularly challenging for people who are building a personal brand, as they may feel pressure to present themselves as experts or thought leaders in their field.


If you're struggling with impostor syndrome, here are a few strategies that might help:

  1. Recognize that it's a common experience: Many people, even highly successful individuals, struggle with impostor syndrome. Recognizing that it's a normal and common experience can help you feel less alone and more confident.

  2. Acknowledge your achievements: Take time to reflect on your accomplishments and the skills and knowledge you have gained. Write them down and refer back to them when you're feeling uncertain.

  3. Seek out supportive relationships: Surround yourself with people who support and believe in you. This could include friends, family, mentors, or colleagues.

  4. Practice self-compassion: Be kind to yourself and recognize that it's normal to make mistakes and have setbacks. Instead of criticizing yourself, try to practice self-compassion and focus on your strengths and what you've learned from any challenges.

  5. Seek out opportunities for growth and learning: Embrace opportunities to learn and grow, and don't be afraid to ask for help or seek feedback from others. This can help you build confidence and improve your skills.

Remember, building a personal brand is a journey, and it's natural to feel uncertain or self-doubt at times. By taking care of yourself and focusing on your strengths and accomplishments, you can overcome impostor syndrome and build a strong and successful personal brand.


“Your perfection has room for improvement.” - Ty Warner

Although I am not a professional on the subject of impostor syndrome, I have learned a great deal about it from overcoming it myself and learning from others. One particularly helpful video that I found was by Ali Abdal, who is an expert on the topic. I would highly recommend it if you, like me struggle with this sometimes, I find myself coming back to rewatch it whenever I find myself perfecting the content I put out.




6. Create Consistently

Consistency is important in many aspects of life, including building a personal brand or pursuing any other goals.


“Success is the sum of small efforts, repeated day in and day out.” – Robert Collier

There are a few reasons why consistency is often emphasized:


  1. Establish credibility and trust: By consistently delivering on your promises and delivering high-quality content or services, you'll be able to build credibility and trust with your audience. It shows that you care about your audience unlike your competitor that posts whenever they 'feel like it'. People feel special when they see someone set aside time just to connect and help them.

  2. Build a strong brand identity: Consistency in your branding, messaging, and content can help establish a strong and cohesive brand identity that people can easily recognize and remember. When you are inconsistent people start to forget who you are, but if you always show up on their homepage they are more likely to engage more with our content.

  3. Improve efficiency and productivity: By following a consistent routine or process, you'll be able to streamline your efforts and be more productive. Instead of always trying to find the time, you have a set-aside chunk of your week to work on just creating content.

  4. Foster discipline and commitment: Consistently working towards a goal requires discipline and commitment. By staying consistent, you'll be more likely to make progress and achieve success than if you just leave it to fate and chance to decide for you.


Ultimately, consistency is important because it helps you establish credibility, build a strong identity, improve efficiency, and foster discipline and commitment. All of these factors can contribute to your overall success and help you achieve your goals, whether you're building a personal brand or pursuing any other goals.




7. Get Good At Storytelling

Storytelling can be a powerful tool for making content creation more efficient, productive, fun, and engaging for your brand. Here's how:


  1. Communicate your message more effectively: By using stories to illustrate your points, you'll be able to better engage your audience and communicate your ideas in a way that's more memorable and persuasive.

  2. Create more compelling content: Stories are naturally engaging, and they can help you create content that's more interesting and dynamic. This can help keep your audience interested and invested in your brand.

  3. Connect with your audience: By sharing stories, you'll be able to better connect with your audience and build relationships with them. This can help you create a more loyal and engaged following.


Overall, incorporating storytelling into your content creation process can help you create more effective, compelling, and engaging content for your brand. It can also make the content creation process more enjoyable and rewarding.


“If it sounds like writing, I rewrite it.” – Elmore Leonard

I'm still working on my storytelling in the content I write, and I'm making progress every day. I strive to make sure that my stories are compelling, engaging, and memorable by incorporating interesting characters, vivid descriptions, and creative dialogue. To help me achieve this goal, I've been reading books, reading articles, and watching videos on storytelling.


I'm currently working on an article that would cover just that and think that you would find it helpful. Make sure to join my newsletter so you don't miss when I put that out along with tons of other tips I share there every week!


If you are like me and create videos as your content make sure to check out Peret McKinnon's video on why the story matters and Jeven Dovey's in-depth guide. I've found both helpful and something I will always come back to for guidance.




8. Build An Email List

Email marketing is important for a personal brand because it allows you to directly reach and engage with your audience. With email marketing, you can send newsletters, updates, and other types of content directly to the inboxes of people who have expressed interest in your brand.


Below is a list of just a few of the benefits you get with email marketing:

  1. Connect with your audience more personally: By sending newsletters, updates, and other types of content directly to the inboxes of people who have expressed interest in your brand, you'll be able to establish a more personal relationship with your audience.

  2. Remind and notify people when you have new content: By sending regular emails, you'll be able to keep your audience informed about your latest content and updates, which can help you maintain their interest and engagement.

  3. Promote products or services: You can use your emails to promote your offerings and provide links to your website or other sales channels. This can help you monetize your brand and generate additional revenue.

I'm still learning how best to use email marketing for my brand. I take regular courses and read articles on the topic to stay up-to-date on the latest email marketing trends and best practices. Constantly experimenting with different strategies to see what works best for my particular audience.


“A small list that wants exactly what you’re offering is better than a bigger list that isn’t committed.” – Ramsay Leimenstoll

If you don't want to spend hours staying up to day with the latest marketing tactics for things like email marketing or are interested in learning more about marketing, then join our email list!


By joining the list, you'll receive weekly marketing tips and notifications about my latest videos and blogs, helping you stay informed and engaged with the world of marketing all in one place. This can be a valuable resource for improving your marketing efforts and asking any questions you have about your brand. If you're interested in receiving these benefits, then consider joining the email list!


Email is one of the more complex and interesting marketing tactics so I went ahead a made a whole video about it on YouTube. In it, I cover the basics and the first steps to getting started because it would be too much to talk about in this article.




9. Optimize Your Profiles

Optimizing your social media profile is important for building a personal brand because it helps you present a professional and cohesive image to your audience. A well-designed and optimized profile can help you establish credibility and trust, and make it easier for people to find and connect with you.


“Content doesn’t win. Optimized content wins.” – Liana Evans

Here are a few tips for optimizing your social media profile:


  1. Use a clear and professional profile picture: Choose a profile picture that is high quality and professionally represents you. Avoid using blurry or low-resolution images, and consider using a headshot or logo.

  2. Write a compelling bio: Use your bio to briefly introduce yourself and highlight your skills and expertise. Keep it concise and focus on the key points that are relevant to your brand.

  3. Use relevant hashtags: Hashtags can help you reach a wider audience and make it easier for people to find your profile. Use relevant hashtags that relate to your brand or industry.

  4. Link to your website or other social profiles: Use your social media profile to promote your website or other social profiles. This can help drive traffic and increase your visibility.

  5. Engage with your followers: Engage with your followers by responding to comments and messages, liking and commenting on their posts, and sharing their content. This can help build relationships and increase your visibility.

  6. Post regularly: Consistently posting high-quality content can help you build your following and keep your audience engaged.


If you're having a hard time optimizing your profile, it can be helpful to take a look at what others have done and use it as inspiration. Many profiles on social media are effective and successful in building personal brands. By looking at other examples, you can get ideas for how to create an engaging and professional profile that reflects your brand.




10. Collaborate with other brands or influencers

Collaborating with other personal brands can be a great way to grow your brand and reach a wider audience. When you collaborate with another personal brand, you'll be able to tap into their audience and expose your brand to a new group of people. This can be particularly beneficial if the other personal brand has a large and engaged following.


It helps you build relationships and make connections in your industry or niche. These connections can be valuable for learning from others and staying up-to-date with the latest trends and developments.


"Alone we can do so little; together we can do so much." – Helen Keller

Additionally, it drastically helps increase your credibility and establish you as a respected authority in your field and can open up new opportunities for growth and collaboration in the future. Overall, collaborating with other personal brands can be a valuable way to grow your brand and reach a wider audience.


Here are a few steps you can follow to collaborate with another personal brand:


  1. Identify potential collaborators: Look for other personal brands that are a good fit for your brand and have an audience that would be interested in your content.

  2. Reach out to potential collaborators: Once you've identified a few potential collaborators, reach out to them and introduce yourself. Explain why you think a collaboration would be beneficial and propose an idea for the collaboration.

  3. Negotiate terms: If the other personal brand is interested in collaborating, negotiate the terms of the collaboration. This can include details such as the duration of the collaboration, the content that will be created, and any compensation or promotions that will be involved.

  4. Create and promote the collaboration: Once the terms of the collaboration have been agreed upon, work with the other personal brand to create and promote the collaboration. This may involve creating and sharing content, promoting collaboration on social media, and engaging with the audience.

  5. Evaluate the results: After the collaboration is complete, take some time to evaluate the results and determine whether it was successful. Use this information to inform future collaborations and continue growing your brand.

Collaborating with other personal brands can open up new opportunities for growth and collaboration in the future. It is a valuable way to grow your brand and reach a wider audience and something you don't want to miss out on!




11. Promote Your Content

Paying for ads and promoting your content can be a useful strategy for growing your brand and reaching a wider audience. One of the main benefits of paid ads is that they can help increase the visibility of your content and reach a larger audience much faster.

“The secret to social media success is to think and act like a member first, and a marketer second.” - Unknown

Promoting your content through paid ads can also help boost engagement with your content and increase conversions, such as sign-ups or sales. By targeting specific audiences and using effective ad copy, you'll be able to drive more qualified traffic to your website or sales pages and increase the likelihood of conversions. Overall, paying for ads and promoting your content can be a valuable way to grow your brand and reach a wider audience.


"The best Facebook ads look and feel as relevant and timely in your News Feed as the posts you see from your friends.” - Unknown

I like to think of ads like posts on steroids. All of it is just a photo or a video post that Facebook shows to people you want to target.


I can't possibly talk about all the steps and tactics of setting up Facebook ads in this article. Here are the basic steps to set up ads for your brand:


  1. Create a Facebook Ads account: If you don't already have a Facebook Ads account, you'll need to create one. To do this, visit the Facebook Ads website and click the "Sign Up" button.

  2. Choose a campaign objective: When creating your ad campaign, you'll need to choose a campaign objective. This is the specific action you want people to take when they see your ad. Options include "brand awareness," "reach," and "conversions."

  3. Set up your ad: After you've chosen your campaign objective, you'll need to set up your ad. This will involve selecting the Facebook Page you want to use for your ad, creating your ad copy, and choosing an image or video for your ad.

  4. Target your audience: Next, you'll need to specify the target audience for your ad. You can use demographic information, interests, and behaviors to narrow your audience.

  5. Set your budget and schedule: Finally, you'll need to set your budget and schedule for your ad. You can choose a daily or lifetime budget and specify the duration of your ad campaign.

  6. Boost your post: Once you've set up your ad, you can boost your post by clicking the "Boost" button on your post. This will allow you to choose your target audience and budget for the boosted post.


“Content is King, but engagement is Queen and she rules the house.” - Unknown

If you want to go more in-depth on this check out Adam Erhart's video on setting up Facebook ads where he asks all the top Facebook marketing experts for their strategies so you can get a good idea of what you need to do. Also, feel free to mail me at andrew@expand-media.co with any questions you have, I'd love to help you out with any questions you have!





12. Get A Website

Having a website of your own can be an incredibly effective way to grow your brand and reach a wider audience. It's an invaluable tool for anyone who wants to stand out in their industry and become an authoritative voice on their chosen topic or niche. Not only will it give you a platform to showcase your content, but you'll also be able to create a home base for your brand that you can build upon and use to connect with potential customers or clients.


Below is a list of four reasons I believe every personal brand should have a website:


1. Building a website for your brand can help you stand out from the crowd and increase visibility online. By having an online presence, you will be able to showcase your work and connect with people more that might not be on social media.


2. Having a website also makes you look more professional. A well-designed site allows potential customers or employers to get an immediate sense of who you are and what kind of quality work you produce, helping them trust in your abilities and services quickly.


3. A website also helps promote your brand 24/7 - even when you aren't actively managing it! With consistent branding throughout various pages on the site (like colors, logos, etc.) customers will be able to recognize your business instantly no matter when they visit it or where they find it online.


4. Lastly, getting a website is a great way to start a personal blog! Writing content related to topics within your field can not only demonstrate expertise but also drive traffic back to the rest of your site which could lead to increased conversions or sales down the line!


If you don't know how to code or design a website, there are still several options available for building a website that represents your brand.


Look into using a website builder. There are many available that allow you to create a website without any coding or design experience. These tools often come with pre-designed templates and drag-and-drop editors. Although templates are nice, they take away the ability to create a website that represents you for who you are.


“Websites promote you 24/7: No employee will do that.” – Paul Cookson

If you don't want or know how to build your website yourself but still want it to be professional and personal, you can hire a web designer to create a website for you. Look for designers who have experience creating websites for personal brands and can help you create a website that accurately represents your brand.


We would love to partner with you on a website project! Our team is highly trained and has experience in the field. We stand out from our competition by working with you through the project, ensuring that the design is exactly what you want. To start simply book a call with me and we'll see if you're a good fit!




13. Make Time

If you don't make time for something it will NEVER happen. I say this so confidently because it's something I had to work on for a long time. If I don't set some time aside for growing my brand it will never grow because I would much rather watch hours of YouTube instead of working on a project.


"Don’t just talk the talk, but walk the walk" – Jon Ng

To help you with this I've gathered a few tips for making time:


  1. Schedule dedicated time: Set aside specific times in your schedule to work on your brand. This might be a few hours each week or a specific day of the week. By scheduling dedicated time, you'll be able to focus on your brand without distractions.

  2. Make it a priority: It's important to make your brand a priority if you want to see growth and success. Consider rearranging your schedule or delegating other tasks to make time for your brand.

  3. Use time-blocking: Time-blocking is a productivity technique where you divide your day into blocks of time and assign specific tasks or activities to each block. By using time-blocking, you can ensure that you have dedicated time to work on your brand each day.

  4. Set goals and deadlines: Setting goals and deadlines can help you stay focused and motivated as you work on your brand. Consider setting short-term and long-term goals for your brand and create a plan to achieve them.

  5. Find ways to be more efficient: Finally, look for ways to be more efficient with your time. This might involve automating tasks, streamlining processes, or finding tools and resources that can help you work more efficiently.


I have personally tried booking out the time of my day to work on my brand but I find that what works best for me is just to set aside 10:00 am through 12:00 am to focus on this. I set aside time and as Parkinson's Law says "work expands to fill the time available for its completion.". I find that if I set aside more time I just get distracted and off-task. This time might be different for you and may take some time to figure out and dial in.





14. Learn From Others

Learning from others is an important aspect of building a personal brand because it can save you time and effort and help you avoid common mistakes. Why go through something when someone has already figured it out?


Here are a few ways I learn from others:


  1. Follow successful personal brands: Follow successful personal brands on social media and pay attention to the strategies they use to grow their following and engage with their audience. Take note of what works well for them and what doesn't.

  2. Join online communities: Join online communities or forums where people discuss personal branding and marketing strategies. This can be a great way to learn from others and get feedback on your brand.

  3. Seek out mentors: Consider seeking out mentors or advisors who have experience building personal brands. These individuals can provide valuable guidance and support as you work on building your brand.

  4. Attend conferences or workshops: Attend conferences or workshops focused on personal branding and marketing. These events can provide valuable opportunities to learn from experts and connect with others in the field.

  5. Read books and articles: Finally, read books and articles written by experts on personal branding and marketing. These resources can provide valuable insights and strategies for building your brand.


“Learn from the mistakes of others. You can't live long enough to make them all yourself.” - Eleanor Roosevelt

By reading my blog post, you, the reader, are already taking steps to learn from the experiences of others and to avoid common mistakes. The information provided will help you to gain a deeper understanding of the topic and to identify key strategies that have worked for others. Additionally, you can learn about potential challenges and pitfalls that may be encountered along the way, and take steps to mitigate them.




15. Never Stop Improving

It's important to never stop improving when building a personal brand because this will help you stay relevant and attract a larger audience.


Here are a few specific reasons why you should never stop improving:


  1. Keeps you competitive: The personal branding landscape is constantly evolving, and it's important to stay competitive by continually improving your brand. By keeping up with industry trends and staying current, you'll be able to stay relevant and attract a larger audience.

  2. Helps you stand out: By continuously improving your brand, you'll be able to differentiate yourself from others and stand out in your field. This can be especially important if you're in a crowded or competitive industry.

  3. Improves your credibility: By continually improving your brand, you'll be able to establish yourself as an authority in your field and improve your credibility. This can help you attract a larger following and increase your influence.


There are many ways to improve your brand, including learning new skills, staying up-to-date with industry trends, and seeking out new growth opportunities. By never stopping your efforts to improve, you'll be able to stay competitive, stand out, and improve your credibility, which can all help you achieve success with your brand.


“A lifelong learner is a lifelong winner.” - Matshona Dhliwayo

Reading this article demonstrates a willingness to invest time and effort in building your personal brand. By being proactive and seeking out information, you are positioning yourself to be more successful in building a personal brand that will help you to achieve your goals. It shows that you are taking initiative to learn from others' experiences and avoid making the same mistakes.




Last Thoughts

If you've read this far, I hope you understand just how much work this is going to be. I don't say that to scare you off but to warn you that it won't work overtime so you don't get discouraged and quit the first week.


As I mentioned a few times, I would love to help you with any questions you have or just give some advice. Feel free to reach out to me by mail at andrew@expand-media.co or just schedule a meeting with me on my calendar.


Thank you so much for reading to the end! Make sure you subscribe to our email list so you don't miss out on any other tips I send there on building a personal brand.

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