Many business owners are unaware of the importance of optimizing their Google Business Profile. Your Google Business Profile is what comes up when someone searches for your business on Google. It is important to have an accurate and up-to-date profile because it helps you appear more credible and trustworthy to potential customers. Furthermore, it allows you to control the narrative around your business. In this blog post, I will provide a step-by-step guide on how to optimize your Google Business Profile the way we do to get our customers results here at Expand Media Marketing Agency.
Complete All Fields in Your Google Business Profile
The first step is to make sure that all fields in your profile are completed. This may seem like a no-brainer but you would be surprised at how many businesses have incomplete profiles. Incomplete profiles reflect poorly on businesses and can give the impression that they are not professional or trustworthy.
To complete your profile, sign in to your Google My Business account and click on “Info” from the menu. From there, you will be able to see which fields in your profile are incomplete. Once you have completed all fields, click “Apply” and then “Done.”
Choose the Right Category
It is also important to choose the right category for your business. The category you select will determine which searchers will see your listing when they search for related terms. For example, if you own a restaurant, some relevant categories might include “food” or “catering.” Choosing the right category is important because it makes it easier for potential customers to find you when they are searching for businesses like yours.
To choose a category, sign in to your Google My Business account and click on “Info” from the menu. From there, scroll down to the “Category” section and click on the pencil icon next to your current category. From there, you will be able to select a new category from the list of available options. Once you have selected a new category, click “Apply” and then “Done."
Write a Google By Business Profile Description
By taking the time to fill out your description thoroughly, you’ll be giving yourself a big boost in search engine rankings (SEO). And that means more customers finding your business organically—and that’s always a good thing!
Create a complete and accurate profile for your business on Google My Business. Here are some tips for what to include in your Google Business Profile:
-Your business name, address, and phone number. These must be consistent with the ones listed on your website and other online directories.
-Include a brief description of your business and the services you offer. Be sure to use keyword-rich language that will help you show up in relevant searches.
Optimize Your Photos and Videos
Your visual assets are another important component of your Google Business Profile. Potential customers want to see what your business looks like before they visit so it is important to have high-quality photos that accurately represent your business. You should include photos of both the exterior and interior of your business as well as any staff members or products/services that you offer.
To add or edit photos, sign in to your Google My Business account and click on “Photos” from the menu. From there, you will be able to take or upload new photos as well as edit existing photos by adding captions or tags. Be sure to add quality photos that accurately represent your business!
In addition to high-quality photos, it is also important to have a high-quality video on your Google Business Profile. Your video should be around 0:30-2:00 minutes long and should introduce your business and the services you offer. It is also a good idea to include footage of your business in action. This will help potential customers get a better idea of what your business is like and whether or not it is a good fit for them.
To create a video for your Google Business Profile, sign in to your account and click on “Videos” from the menu. From there, you will be able to upload a new video or edit an existing one. Once you have uploaded your video, be sure to fill out all the information in the “Details” section. This includes the title, description, and keywords. You can also add tags to help your video show up in relevant searches.
You don't have to shell out hundreds of dollars on a crazy video, we've got video professionals that can make a video without breaking the budget using the photos you already have! If you're interested schedule a quick call with one of our staff to help you out by clicking here.
Bellow is a Business that we optimized with great photos and a short video. You can check this profile out for yourself here.
Q & A
Google Business Q & A is a great way to get customers’ questions answered quickly and easily. But how can you make sure that your answers are getting seen by the people who need them? Here are a few tips:
First, check the “Featured Questions” section on your business listing. This is where Google highlights popular or helpful questions. If you see a question that you can answer, make sure to do so.
Second, keep an eye on the “Questions & Answers” tab on your Google My Business dashboard. This is where you can see all the questions that have been asked about your business, including ones that you haven’t yet answered. If you see a question that you can help with, make sure to chime in.
Finally, don’t forget to promote your Google Business Q and A presence on your other marketing channels. Make sure your customers know that they can ask questions and get answers on your listing. You can even create calls to action specifically for this purpose.
By following these tips, you can help make sure that your Google Business Q and A section is being used to its full potential.
Getting Google Reviews
Google reviews are one of the most important factors in local SEO. They help your business to show up higher in search results, and they also inspire trust and confidence in potential customers. One study even found that 70% of customers will only consider businesses with 4 or more stars. So if you're not actively encouraging your customers to leave reviews, you could be missing out on a lot of business.
There are a few different ways to get more reviews. First, you can simply ask your satisfied customers to leave a review on your Google listing. You can also offer an incentive, such as a discount or freebie, for customers who leave a review.
Finally, make it easy for customers to leave a review by providing clear instructions and links on your website and social media pages. By taking these steps, you can make sure that your business gets the attention it deserves online.
Responding to Google Reviews (The good and bad)
We wrote a whole article just on this topic, check it out here if you are a business with google reviews. We dive deep into the ways you should handle reviews but for the sake of this article, I've summarized it below.
Responding to reviews can be tricky, but it’s important to do it the right way. If you respond to negative reviews in a defensive or unprofessional manner, you could end up making the situation worse. But if you respond positively and professionally, you can often turn a negative review into a positive one.
Here are a few tips for responding to Google reviews:
1. Thank customers for taking the time to leave a review.
2. Address the customer’s concerns head-on.
3. Apologize if necessary and offer to make things right.
4. Keep your responses polite and professional.
5. Avoid getting defensive or argumentative.
6. Don’t delete or hide negative reviews.
7. Respond to all reviews, even if they’re not positive.
When it comes to online reviews, there are a few key things to keep in mind. First, understand that reviews are public and permanent. Once a review is published, anyone can see it and it will be very difficult to remove. Second, take the time to respond to both positive and negative reviews. Acknowledge the reviewer's experience, thank them for their feedback, and let them know what steps you're taking to improve the situation. Finally, keep your responses professional and respectful. stir up unnecessary drama or engage in personal attacks. If you take these things into account, responding to reviews can be a valuable way to build trust with potential customers and differentiate your business from the competition.
Google Business Chat/Message
If you own a small business, you should make sure that your Google Business Profile messaging is enabled. There are several reasons for this. First, it allows customers to contact you directly with any questions or concerns they may have. This can help to build trust and improve customer service. Second, it gives you the ability to send messages to your customers directly, which can be used to promote special offers or announcements. Finally, it helps to create a connection between you and your customers, which can lead to repeat business and referrals. Therefore, enabling messaging on your Google Business Profile is a wise decision for any small business owner.
If you're interested in enabling Google Business Chat or want us to do it for you please schedule a Zoom meeting with our staff here.. We'll be happy to walk you through the process or enable it for you.
Google Business Advertising/Promotion
Google Business Advertising is a great way to promote your business online. By advertising on Google, you can reach a wide audience of potential customers. Additionally, Google Business Advertising can be customized to target specific demographics, interests, and even locations. As a result, you can be assured that your ad will be seen by people who are most likely to be interested in your product or service. In addition, Google Business Advertising is an effective way to track the success of your marketing campaigns. By monitoring your click-through rate and conversion rate, you can fine-tune your ads to maximize their effectiveness. Ultimately, Google Business Advertising is an essential tool for any business that wants to succeed.
Are you looking for a way to get your business's Google Ads campaign off the ground? Look no further than our team of experts. We can set up your campaign for you and manage it on an ongoing basis, all while providing a 10% discount if you can find a better price elsewhere. Schedule a Zoom meeting with us today to learn more about what we can do for you. We'll create a custom plan that fits your budget and helps you achieve your advertising goals. Don't wait any longer, contact us today!
Now that you know how to optimize your Google Business Profile, it's time to put your new knowledge to use. If you have any questions or want to learn more, schedule a Zoom meeting with me today. I'll be happy to answer any questions and help you get the most out of your Google Business Profile.
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