top of page

The Benefits and Limitations of Using Google Sites as a Website Builder


You've finally decided to take the plunge and start your own business. You've got a killer product, a catchy name, and a clear vision for your brand. The only thing missing?


A website.


As a digital marketing agency, we've seen firsthand how important a website can be for a business. A website not only allows you to showcase your products and services, but it also helps you reach a wider audience and build credibility in your industry. However, creating a website from scratch can be a daunting task, especially for small businesses with limited budgets.


That's where website builders like Google Sites come in. Google Sites is a simple and cost-effective solution that allows you to create a website without any coding experience for free. In this article, we'll explore the benefits and limitations of using Google Sites as a website builder, so you can decide whether it's the right option for your business. We'll also talk about alternatives.





Benefits of Using Google Sites


If you're looking for a website builder that's easy to use and customize, Google Sites might be the perfect option for you.


  1. With the drag-and-drop interface, you can create a website in minutes without any coding experience.

  2. It offers a range of templates and themes to choose from, so you can find a design that fits your brand.

  3. Google Sites also tightly integegrates with other Google tools. For example, you can easily embed Google Drive files, such as Google Docs, Sheets, and Slides, into your website. This makes it easy to share information and collaborate with your team.


Not everyone has the time or resources to learn how to code a website from scratch. That's why Google Sites is such a popular choice for small businesses. With Google Sites, you don't need any coding experience to create a professional-looking website. All you need is a Google account and you're ready to get started.


One of the biggest benefits of using Google Sites is its cost-effectiveness. Google Sites is a free website builder that allows you to create a basic website without any additional costs. This is great for small businesses that are just starting out and have limited budgets.


Limitations of Using Google Sites


While Google Sites offers many benefits as a website builder, it also has some limitations that you should be aware of.


  1. Limited design options and templates. While there are several templates to choose from, they can be quite basic and may not be suitable for all types of businesses.

  2. Google Sites is not good option for complex or large websites. While you can add pages and sections to your site, Google Sites has limited functionality when it comes to advanced features such as e-commerce, custom forms, or integrations with third-party services.

  3. Limited control over SEO. While you can add meta descriptions and titles to your pages, there are no advanced SEO features such as canonical URLs or schema markup. This can limit your ability to optimize your website for search engines and may affect your website's visibility and ranking.

  4. Google Sites also has limited third-party integrations. While it does integrate with other Google tools, it may not integrate with all the third-party services your business requires. This can limit your ability to add features such as payment gateways, marketing automation, or analytics tools.


If your business requires these types of features, you may need to explore other website builders or hire a web development agency. If you're looking for a website with a unique design, you may need to hire a professional web designer.


If you're concerned that Google Sites may not be the best fit for your business, don't worry. There are many alternative website builders available that may better suit your needs. Book a 15-minute chat with Andrew Putilin to discuss which website builder might be the best fit for your business. Andrew can help you explore other options and determine the best course of action for your business.



Alternatives to Google Sites


If you're considering other website builders besides Google Sites, there are several options worth exploring. In this section, we'll take a closer look at five popular alternatives:

  1. Wix

  2. Squarespace

  3. WordPress

  4. Shopify

  5. Webflow

Each of these website builders offers unique features and benefits, as well as potential limitations that may affect your decision.



1. Wix - Simple and Customizable


Wix is a popular website builder that offers a range of templates and drag-and-drop tools to create a website.


One of the biggest advantages of Wix is its ease of use, making it a great option for small businesses and entrepreneurs who want to create a website quickly and easily. It's also flexible, allowing users to create a website that looks and feels unique.


However, it can be a bit more expensive than other website builders, especially if you need to upgrade to a premium plan to access advanced features. Additionally, there are some mild limitations with SEO and customization, so it may not be the best option for businesses with more complex needs.


But, Wix has many useful features that make it a lot wasier to manage your website. They have CRM, client billing, blog writing, forum tools, and more. Its a huge platform.




Wix homepage



2. Squarespace - Beautiful & Minimalistic Templates


Squarespace is a website builder that's known for its sleek and modern templates.


One of the key benefits of Squarespace is its design options, which can help businesses create a professional-looking website quickly and easily.


Squarespace integrates with many third-party services, including Stripe, PayPal, and Google Analytics. However, it can be a bit more expensive than other website builders, especially if you need to upgrade to access advanced featres. Plus, there are quite a lot of limitations with customization and SEO.




Squarepace homepage



3. WordPress - The Most Popular Option, 43% Of All Websites Use WordPress


WordPress is a content management system (CMS) that allows for more customization and advanced features than many website builders.


The biggest advantages of WordPress is its flexibility, as it can be used to create a range of websites, from simple blogs to complex e-commerce stores.


Additionally, WordPress has a large community of users, which means there are many resources available for learning and troubleshooting. In fact, over 40% of all websites on the internet are built using WordPress. However, WordPress requires more technical knowledge than some other website builders, and can be more time-consuming to set up and maintain.



WordPress homepage


4. Shopify - Best Option for E-Commerce


Shopify is an e-commerce platform that offers a range of templates and features specifically designed for online stores.


The biggest benefits of Shopify is its e-commerce functionality, which includes inventory management, payment processing, and shipping options.


Also, Shopify integrates with many third-party services, including

  1. Facebook

  2. Instagram

  3. Mailchimp.

However, Shopify is more expensive than some other website builders, especially if you need to upgrade to access advanced features. On top of that, Shopify is not a good option for businesses that don't require e-commerce functionality.





5. Webflow - Advanced Customization


Webflow is a website builder that offers advanced design and customization options, making it a great option for businesses that require a unique and custom website.


One of the biggest advantages of Webflow is its design options, which can help businesses create a website that looks and feels unique. Additionally, Webflow offers advanced SEO features and integrations with many third-party services. However, Webflow can be more time-consuming to set up than some other website builders, and requires some technical knowledge.


If you're interested in exploring these or other website builders further, book a 15-minute chat with Andrew Putilin. Andrew can help you assess the benefits and limitations of each option and determine which website builder might be the best fit for your business. Additionally, he can provide guidance on best practices for web design and development, and help you create a website that meets your business's specific needs.





We'll Help You Set Up Any Website


In conclusion, Google Sites is a simple and cost-effective website builder that offers several benefits, including ease of use, no coding experience required, integration with other Google tools, and cost-effectiveness.


However, it also has limitations, including limited design options and templates, not being ideal for complex or large websites, limited control over SEO, and limited third-party integrations.


If you're unsure whether Google Sites is the right option for your business, there are many other website builders available, including Wix, Squarespace, WordPress, Shopify, and Webflow. Each of these options has its own set of benefits and limitations, so it's important to do your research and choose the one that best meets your business's specific needs.


Ultimately, having a website is essential for businesses of all sizes. It allows you to showcase your products and services, reach a wider audience, and build credibility in your industry. If you're interested in learning more about how Expand Media can help you develop your website, contact us. We have a team of experts in web design and development, as well as digital marketing services such as

  • online advertising

  • social media marketing

  • search engine optimization (SEO)

  • content marketing

  • branding and identity

  • lead generation

  • mobile marketing

We can help you create a website that meets your business's unique needs and helps you achieve your digital marketing goals.


9 views0 comments

Recent Posts

See All
bottom of page