The question of whether to hire a marketing agency or internal marketing staff is one that many businesses continue to wrestle with. Even though hiring an employee isn't necessarily a bad idea, you can't discount the advantages of working with an agency. Here are just a handful of the numerous services a marketing firm may provide for your business.
A Digital Marketing Agency can and will:
Marketing From More Than One Source
When hiring an agency you won't just get professionals that will build a plan based on what worked for previous clients, but you get a whole team of professionals that can give the advice to help make a fail-proof marketing strategy.
You don't have to hire 20 different people to help make a plan and put it into action. Instead, you hire 1 agency that has many professionals that excel in what they do.
Try new techniques, tools, and strategies
With an agency, you are always getting the most out of your money. The marketing team will be using the best tools and new techniques that you would never have the time to implement because there is something new and better coming out every week!
Get Trending on Social Media
An agency already knows what is hot for their clients and will do the same for you! They already spend hours every week researching what is trending on Instagram, TikTok, Facebook, and all other social platforms so your post can reach the most people with the most optimum results!
Save Time on Hiring, Recruiting, and Qualifying
Everyone working for the agency you hire is there for a reason, they are professional and know how to do their job well. The agency did all the work of finding the right people for the job and making sure they do a good job!
If you've never hired someone it takes a lot of time and effort to find a good candidate for the job. There are so many to choose from, how are you supposed to know which one to hire? The last thing you want is to spend hours of time looking for someone who is qualified and fit for the job.
Let your employees work, don't make them learn marketing!
Businesses will often give marketing tasks to their employees to save money but they end up just wasting their time and resources.
Your current staff are not marketing experts, they are good at what they do, not marketing! It will take so much time to teach them how to write a good blog, why go through that trouble when you can just have the agency do all the work?!?!
The agency you hire knows what works and has no doubt that its strategy will work for you! If you do it yourself you can never know what works because you have to get experience to have confidence in your plan! Leave it to your agency to figure it all out!
If you still aren’t convinced, here are four signs it’s time for you to hire an agency:
Your sales are not improving or decline
You don’t have expertise in what you are doing
Your sales team complains about not getting qualified leads
You are spending a lot of time doing the marking yourself.
Ready to fix the Problem? What should you do to get a good Marketing Agency?
Schedule a 30min call with us and we will help you on your way to marketing success!
Link to our calendar: https://calendly.com/expandmedia/30-min-informational