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What is a Backlink in SEO?

Updated: Nov 9, 2022


What is a backlink in SEO and why do they matter?

A backlink is a link on a page that points back to your website. They matter for SEO marketing because Google takes into account both the quality and quantity of links when it comes to ranking websites in its search results. The more high-quality backlinks you have, the higher your website will rank. Backlinks are important because they show Google that your site is popular and relevant. Google uses a complex algorithm to determine where sites should rank, but backlinks are one of the main factors that they look at. So, if you're looking to improve your SEO marketing, focus on getting high-quality backlinks from other popular and relevant websites.



Types of backlinks and how to get them

One type of backlink is an inbound link. Inbound links are created when another website links to your website. This is generally seen as a positive signal by search engines and can help improve your ranking. In addition, inbound links can also help drive traffic to your site as people click on the link to visit your site.


Another type of backlink is an outbound link. Outbound links are links that you put on other websites that link back to your website. These are generally seen as a negative signal by search engines, as they can be seen as linking to low-quality websites. However, outbound links can still be beneficial as they can help drive traffic to your site.




Watch "What is SEO and Why You Need It Now!"


In this video, I explain what SEO is and why you should optimize your website, so instead of reading this blog just watch this short 3min video!




The benefits of having backlinks

1. Increased Visibility: As we mentioned above, backlinks can help to improve your website's ranking in the search results. This means that more people will be able to find your site when they're searching for keywords related to your business or product.

2. More Traffic: If you can get your website to rank higher in the search results, you'll also see an increase in traffic. This is because more people will click on your listing when it appears on the first page of Google or other search engines.

3. Better ROI: Finally, because backlinks can help you attract more visitors and get more traffic, they can also help you achieve a better return on investment for your SEO marketing campaigns. In other words, you'll make more money for every dollar you spend on SEO!



If you're not sure how to get started, Keep reading to find out!




How to track your backlinks and measure their impact

If you're serious about your SEO, then by now you know that backlinks are essential. But how can you track your backlinks and measure their impact? There are several marketing tools out there, but we recommend using SEMrush. SEMrush is a powerful tool that can help you track your backlinks, as well as measure their impact. By using the "Backlink Audit" feature, you can easily track your backlinks and see which ones are working and which ones aren't. You can also use the "Link Building" feature to find new opportunities for building backlinks. And if you want to get an understanding of how your backlinks are impacting your SEO, you can use the "SEO Analytics" feature to track your traffic and see how your backlinks are affecting your SEO. If you're serious about your SEO, then SEMrush is a powerful tool that you should be using.


As a business owner, you may not have the time or resources to focus on getting high-quality backlinks for your website. That's where Expand Media can help. We are a marketing agency that does everything marketing, including SEO! We can help you get the high-quality backlinks you need to improve your website's ranking. We have years of experience in SEO and know how to get your site ranked higher in the search results. In addition, we can also help you track your backlinks and measure their impact on your SEO. So, if you're looking for help with your SEO marketing, Expand Media is a perfect choice! Get started today by booking a meeting so we can figure things out!



4 Tips for improving your SEO with backlinks

1. Go on a blog as a guest writer

Guest blogging is a great option and one we use quite often for our clients at Expand Media. By writing articles for other blogs in your niche, you can include links back to your site, which will help improve your ranking in search engine results pages. Plus, guest blogging is a great way to build relationships with other bloggers and thought leaders in your industry. But how do you get started?


2. Create more visual content

These days, SEO marketing is all about creating visual content. That's because people are more likely to engage with and share images and videos than they are with written content. And when people share your content, it helps to build backlinks, which can boost your SEO ranking. So if you want to get ahead in the SEO game, start creating some killer visual content.


3. Participate in online forums and communities

By participating in online forums and communities related to your business, you can generate backlinks that will help improve your SEO. Not only will you get valuable exposure for your business, but you'll also build relationships with other industry experts. And who knows, you might even learn a thing or two! So don't be afraid to get out there and participate in SEO-related forums and communities. It could be a great way to boost your business.


4. Offer to fix broken backlinks

If you're like most people, you probably have a few broken links on your website. There are ways to fix that but that is not what this article is about. We can leverage others' broken links and offer to fix them by replacing them with relevant links to our website that would replace the broken link. This is a great method to get backlinks because who would not want to fix a problem on their website for free?



Examples of successful SEO campaigns that relied on backlinks

When it comes to SEO, backlinks are one of the most important ranking factors. That's why successful SEO campaigns often focus on building high-quality backlinks. One great example is Moz's "Open Site Explorer" campaign. The goal of the campaign was to get people to link to their new website analysis tool. To do this, they created a targeted outreach strategy and reached out to bloggers and influencers in the SEO community. As a result of their efforts, they were able to get several high-quality backlinks, which helped them improve their search engine rankings and drive traffic to their website. Another great example is HubSpot's "Get Found" campaign. The goal of this campaign was to help small businesses improve their visibility online. To do this, they created an extensive guide on SEO and reach out to small business owners and bloggers to promote it. Thanks to their efforts, they were able to get their guide shared by hundreds of people and generate a lot of high-quality backlinks. As these examples show, building backlinks can be a great way to improve your SEO results.



Last thoughts

Backlinks are one of the most important aspects of any SEO marketing strategy. They are essential for helping your website rank higher in search engine results pages (SERPs), and can also help to increase traffic and brand awareness. There are many ways to acquire backlinks, such as guest blogging, forum posting, directory submission, and social media outreach. However, it's important to focus on quality over quantity when it comes to backlinks. A few high-quality backlinks from reputable websites are worth more than hundreds of low-quality links from spammy websites. As such, it's important to carefully select the websites that you target for your backlink-building campaigns. With a little effort, you can ensure that your website has the backlink profile it needs to succeed in the competitive world of online marketing.


Are you looking for a way to take your website to the next level? If so, Expand Media can help! We specialize in SEO marketing and we can generate backlinks for your website that will help improve your search engine ranking. In addition, we offer social media management services that can help you reach a wider audience. We're eager to help you grow your business and we offer free meetings so that we can discuss your specific needs. Contact us today to get started!


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