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What is SEO & Why You Need It?

Updated: Sep 14, 2022




What is SEO?


SEO stands for "Search Engine Optimization". Simply stated it's the process of working to show up first on search engines like Google. The higher you show up the better your SEO is. Below is an example of the top results for "How to lose weight" on Google.






How Does Google Know Who To Put First?


Search engines pick the ones they think will be most helpful to people using the internet.


SEO depends on many factors but here are some of the top one's Google and Bing look for...

  1. High-quality content.

  2. Mobile Experience.

  3. Page Experience.

  4. Page speed.

  5. External links.


But how does Google know if you have high-quality content? Is there just a person at Google who reads through all the blogs and pages? Absolutely not! That would take forever because there are 7.5 million blogs posted every day!!!


Instead, search engines have bots that scan through websites and look for the factors I listed above. These bots are constantly looking through every website to make sure that when you search "Coffe Shop Near Me" they know the best one to recommend to you.





Why Do You Need SEO?


I could have a whole article just for this question but I'm going to simplify it to the three biggest benefits.


Website Traffic - This is the main goal, you have an amazing website but how are people supposed to find it? SEO will help your website show up first on Search Engines. Think about this... 36% of website traffic comes from the top 5 results!


Credibility - When someone searches on google and you show up first, it tells the person that google recommends you! And if Google says that your website is amazing then you can be sure that it will convert clients.


Stand Out - If I look up "Coffee shop near me" and Google chooses your shop out of the 2,580,000,000 results it will really make you stand out!







How To Do SEO?


Now that you know what SEO is and why you should do it let's talk about how you should about implement it into your marketing! There are two ways you can do SEO, you can either do it yourself or you can hire a Marketing Agency like us to do it for you.



How to do SEO by yourself.

You can learn SEO from reading blogs like this one or watching videos that will teach you the tactics. We would love to help you on your journey which is why we can answer your questions, if you have a request for an article or video just message us and we will gladly help you!



How to have a Marketing Agency do it for you.

With Expand Media it's simple... Just schedule a 30min call with us using this link and we will go over it all in a zoom meeting.



Which one should you do?

This depends on you, if you are willing to learn the process then go for it! But for those limited on time, we can do it for you so you can keep doing what you're good at, running your business!




Which Path Do You Choose?

  • Learn SEO and do it myself

  • Hire an agency like Expand Media




Don't Stop Here!


I encourage you to keep learning! Below are some more of the resources we have to offer for you!








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